Quick Turnaround For Boyz II Men
Director
Within a tight four-day turnaround Strange has launched a website for Universal Music’s Boyz II Men promoting their upcoming album and appearances on UK’s X Factor and France’s Star Academy.
Briefed on Tuesday, live by Friday! Strange has completed a new website and online PR campaign for the new Boyz II Men CD, Motown: Hitsville USA, in just four days. With little notice of Boyz II Men’s impending guest appearances on the UK’s X Factor and France’s Star Academy, Universal was confident that Strange would be able to produce a high quality solution in a matter of days (and nights). Strange also issued a strategic online press release, in English, French and German, Italian and Spanish to draw attention to the Boyz II Men TV appearances and generate traffic to the website.
About the author
Jon Boston is Co-Founder and Technical Director of Strange, a digital marketing and web development agency based in Bournemouth and Bristol. He has spent more than 25 years building, replatforming and optimising commercial websites for charities, B2B and professional services, and direct-to-consumer brands across the UK. He writes about web performance, platform decisions and the disciplines that make websites earn their place.
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