Quick Turnaround For Boyz II Men
By Paul Honey
Within a tight four-day turnaround Strange has launched a website for Universal Music’s Boyz II Men promoting their upcoming album and appearances on UK’s X Factor and France’s Star Academy.
Briefed on Tuesday, live by Friday! Strange has completed a new website and online PR campaign for the new Boyz II Men CD, Motown: Hitsville USA, in just four days.
With little notice of Boyz II Men’s impending guest appearances on the UK’s X Factor and France’s Star Academy, Universal was confident that Strange would be able to produce a high quality solution in a matter of days (and nights). Strange also issued a strategic online press release, in English, French and German, Italian and Spanish to draw attention to the Boyz II Men TV appearances and generate traffic to the website.