Radio raises awareness for Charles Stanley Direct
By Paul Honey
Our clients really do present us with interesting challenges and we were delighted when Charles Stanley asked us to get involved in their radio sponsorship for the prestigious Cowes Week sailing regatta.
Cowes Week is one of the longest running regular regattas in the world. With 40 daily races, up to 1,000 boats, and 8,000 competitors ranging from Olympic and world class professionals to weekend sailors, it's the largest sailing regatta of its kind in the world. It’s also the perfect opportunity for Charles Stanley to raise awareness of the Charles Stanley Direct brand to their target audience.
Working with Radio Experts, we managed the production of a series of adverts to be played during the week. The creative for the adverts capitalised on the unique sights and sounds of Cowes Week and were designed to help increase users of Charles Stanley’s award winning self managed investment platform, Charles Stanley Direct.