Redken App Is A Hit On Apple’s ‘What’s Hot’ List
By Paul Honey
Redken’s smart phone app created by Strange, has featured in the Lifestyle section of Apple’s ‘What’s Hot’ list, encouraging even more users to peruse the on-trend inspiration and hair styling techniques and tips from leading stylists.
Designed and developed by Strange to support the ‘Dare to Transform’ campaign for Redken, the free app, Redken Stylizer, provides on-trend inspiration for new looks with exclusive hair styling techniques and tips from leading stylists, gives information on how to use Redken products, and enables users to locate the nearest Redken stockist using GPS. Phase two of the Redken Stylizer is currently being planned, and is set to include video tips and even greater functionality.