Responsive Search Ads: What you need to know

Starting 30 June 2022, you’ll no longer be able to create or edit expanded text ads and we encourage transitioning any existing campaign(s) to take full advantage of the new responsive search ads format now so that you can still make use of all of Google Ads features.

With responsive search ads, you can create ad variations tailored for many different situations. Perhaps it is text that will read better on a smaller device or copy that will appeal to a user in a particular part of their search journey or even catering for users that look for specific words in the ad copy. Whatever the reason responsive search ads give you options so that there are more opportunities for your ads to be displayed. This ultimately can lead to better results.

When you create a responsive search ad, Google Ads will test different combinations of headlines and descriptions over time to see which one performs best. Responsive search ads are also a good option for making sure that all information about your proposition is clear and easy-to understand, even when it’s displayed on smaller screens such as mobile devices.

Benefits of Responsive Search Ads

Responsive search ads help you better control your message by providing flexible ‘ad units’ which can adapt to the widths offered on different devices. They provide more options for sharing with potential customers and save time through multiple headline/description options, which Google Ads uses in its algorithm so it shows only those most relevant combinations.

You can optimise your ads to appear in more competitive markets and match more user search queries in the auction. With responsive search ads, you can attract more clicks and conversions that your existing text ad isn’t capturing because these formats will help to compete in a wider variety of searches.

How RSAs work

You can optimise your ad performance by entering up to 15 headlines and 4 descriptions. This will help Google Ads serve ads that closely match potential customers’ search queries, which in turn improves the chances of users clicking on your ad. After you enter headlines and descriptions, Google Ads assembles the text into multiple ad combinations in a way that avoids redundancy.

Google Ads will test the most promising ad combinations, and learn which ones are relevant for different queries. When they find a successful pairing of optimised headlines and descriptions that match users’ search criteria and intent, then this new algorithmically generated combination becomes part-of your campaign’s overall strategy.

10 Questions and Answers About Our 4.5 Day Work Week

10 Questions and Answers About Our 4.5 Day Work Week

In 2022 we took the bold move to introduce a 4.5 day work week and we’re often asked about how the change has worked. So we’ve answered the top 10 questions we're always asked in his handy FAQ guide. Useful for those considering a similar scheme.  1) What motivated...

Google’s Travel Goals for Performance Max

Google’s Travel Goals for Performance Max

As we move further and further away from the Covid-19 pandemic, demand for travel continues to increase. To help capture this increased demand, Google has introduced Performance Max for travel goals.  If you are unaware about Performance Max, you can read our...

Microsoft Ads UET Tag Update

Microsoft Ads UET Tag Update

In May, Microsoft Ads launched a significant update to its Universal Event Tracking Tag (UET Tag). The UET Tag has always been a fundamental part of conversion tracking, audience building for remarketing and automated bidding strategies. The latest update from...

Let's chat. Tell us a bit about your project.

 If you prefer to speak with someone, call 01202 203160 or if you'd like to book a 30 min meeting to see if we can help just let us know and we'll arrange a call with one of our Directors.

Attraction Marketing Using Google

Attraction Marketing Using Google

Brunel’s SS Great Britain is Bristol’s number one visitor attraction and a top 10 UK museum (TripAdvisor 2022). It is home to the world’s first great ocean liner, the SS Great Britain, the Being Brunel museum, and the Brunel Institute, which houses one of the world’s finest maritime and Brunel collections. The charity that manages and maintains Brunel’s SS Great Britain and collections is the SS Great Britain Trust.

Charles Stanley Direct PPC

Charles Stanley Direct PPC

Charles Stanley set us the challenge of delivering improved performance from their PPC campaigns. In a highly regulated industry, with multiple stakeholders to govern marketing activities and an ever changing market, the brief called for exceptionally high levels of service, reporting and flexibility.

Avery WePrint – Content Strategy

Avery WePrint – Content Strategy

We were tasked to increase revenue from new and returning customers by delivering a content strategy with objectives to improve SEO for article pages and produce engaging content to link to from their emails..

Google Grant PPC Management

Google Grant PPC Management

Digital Marketing: Google Grant PPC Management IntroductionThe Centre for Ageing Better is an independent charitable foundation, funded by The National Lottery Community Fund. It creates change in policy and practice informed by evidence and works with partners across...

Legoland Discovery Centre Launch Campaign

Legoland Discovery Centre Launch Campaign

We were delighted to win the brief to help Merlin Entertainments’ launch Legoland Discovery Centre, Birmingham.

The ultimate indoor playground was the second to be built in the UK and opened just outside the centre of Birmingham.

SEO and Social Success for Holiday France Direct

SEO and Social Success for Holiday France Direct

Like many businesses, Holiday France Direct wanted to increase the number of visitors to their website from non-paid traffic and increase their social reach and engagement. They came to us with a brief to upgrade their website and to run a programme of monthly SEO and Social activity.

Blackpool Has it All

Blackpool Has it All

We love working in travel and tourism. So we were thrilled when the UK’s top beach resort asked us to plan and deliver the digital marketing for their 2018, 2019 and 2021 destination marketing campaigns.

Post Pandemic Pickup

Post Pandemic Pickup

As global travel markets opened up following the COVID-19 pandemic, we supported a valued client with a range of (very flexible) PPC and social marketing services to help their business rebound.