Shape-up Site For Ryvita
By Paul Honey
Strange have once again created a campaign website for Ryvita’s Bikini Fit Challenge, combining strong visuals, simple navigation and relevant information.
Strange have built the website for Ryvita’s Bikini Fit campaign, fronted by TV presenter, Fern Britton, who has become synonymous with the brand through recent TV advertising.
Bringing together all the relevant information, the site is easy to navigate and has strong visual appeal. Site features include downloadable campaign kits, advice pages on staying motivated, a body mass index calculator and a competition page with prizes from Fuji Film, Swimhut and other summer holiday gear. The campaign and website are being promoted online using a range of digital media.