Shape-up Site For Ryvita
Director
Strange have once again created a campaign website for Ryvita’s Bikini Fit Challenge, combining strong visuals, simple navigation and relevant information.
Strange have built the website for Ryvita’s Bikini Fit campaign, fronted by TV presenter, Fern Britton, who has become synonymous with the brand through recent TV advertising. Bringing together all the relevant information, the site is easy to navigate and has strong visual appeal. Site features include downloadable campaign kits, advice pages on staying motivated, a body mass index calculator and a competition page with prizes from Fuji Film, Swimhut and other summer holiday gear. The campaign and website are being promoted online using a range of digital media.
About the author
Jon Boston is Co-Founder and Technical Director of Strange, a digital marketing and web development agency based in Bournemouth and Bristol. He has spent more than 25 years building, replatforming and optimising commercial websites for charities, B2B and professional services, and direct-to-consumer brands across the UK. He writes about web performance, platform decisions and the disciplines that make websites earn their place.
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