Skates Magento site launch

Strange has launched a new high availability Magento store for Skates using Amazon AWS cloud hosting.

When the leading online retailer of stunt scooters, skates, skateboards and Heelys asked us to re-platform their ecommerce store to Magento we were excited. When we saw the extent of the product range and predicted traffic volumes for Black Friday we were very excited! This meant only one thing: Amazon AWS high availability cloud hosting.

The website launched in time for Black Friday trading and didn’t miss a beat thanks to the great auto-scaling flexibility and rock-solid reliability of AWS and the hard work from our in-house AWS specialist DevOps team.

Since launch, performance in SEO visibility and acquisition has grown significantly. And due the Magento feature set, Skates now has far more control of web experience management, inventory management and integration with Amazon and eBay channels.

Microsoft Ads UET Tag Update

In May, Microsoft Ads launched a significant update to its Universal Event Tracking Tag (UET Tag). The UET Tag has always been a fundamental part of conversion tracking, audience building for remarketing and automated bidding strategies. The latest update from...

3 New Google Discovery Ad Features To Help You Bolster Engagement & Conversions

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4 reasons you need a content series as part of your Travel Marketing strategy

A content series is a sequence of related content around a key topic; each piece is a digestible chunk of information that can stand on its own, but also adds to the overall story. Publishing a content series allows you to provide information in a consistent and...

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