Strange Gives Nivea A Lift
By Paul Honey
Strange has designed and developed an interactive website for Nivea to launch Visage Expert Life, their first skincare range for women over 50.
The Nivea Visage Expert Lift website includes three main sections: Discover the Nivea Visage Expert Lift range, Know your skin at 50 with Amanda Banks, facialist to the stars, and Ode to being 50 – an interactive area where users submit their thoughts on what it feels like to be 50 and what advice they would give their younger selves. A voting mechanic is used to maximise engagement and interaction, with the most popular user posts winning prizes.