Strange Gives Nivea A Lift

Jon Boston
Director

Strange has designed and developed an interactive website for Nivea to launch Visage Expert Life, their first skincare range for women over 50.

The Nivea Visage Expert Lift website includes three main sections: Discover the Nivea Visage Expert Lift range, Know your skin at 50 with Amanda Banks, facialist to the stars, and Ode to being 50 – an interactive area where users submit their thoughts on what it feels like to be 50 and what advice they would give their younger selves. A voting mechanic is used to maximise engagement and interaction, with the most popular user posts winning prizes.

About the author

Jon BostonDirector

Jon Boston is Co-Founder and Technical Director of Strange, a digital marketing and web development agency based in Bournemouth and Bristol. He has spent more than 25 years building, replatforming and optimising commercial websites for charities, B2B and professional services, and direct-to-consumer brands across the UK. He writes about web performance, platform decisions and the disciplines that make websites earn their place.

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