Strange wins PPC and SEO brief from Amnesty International UK

Strange wins PPC and SEO brief from Amnesty International UK

After a competitive tender, Strange has won the PPC and SEO account for Amnesty International UK.

Amnesty International’s vision is a world in which every person enjoys all the human rights enshrined in the Universal Declaration of Human Rights and other international human rights standards. Their mission is to conduct research and take action to prevent and end grave abuses of all human rights: civil, political, social, cultural and economic. Amnesty International’s purpose is - to protect individuals wherever justice, fairness, freedom and truth are denied. With these values at their heart, they have stopped torture, freed prisoners, prevented executions and saved homes.

With a brief to help reach and engage more of the UK population, Strange are restructuring Amnesty’s PPC account and providing SEO audit and consultancy tasks. The work will help support the movement’s ambitious targets to grow the number of people standing up for human rights by 2020.

We were very pleased with the tender response from Strange. They demonstrated exactly the type of in depth analytical thinking we need to help push our digital activities forward.

Sam Strudwick
Head of Communications and Engagement, Amnesty International UK