Superdry Chooses Strange For PPC
By Paul Honey
Strange has won the PPC marketing account for international fashion company SuperGroup UK, delivering PPC strategies for top brands Superdry and Cult to maximise ROI.
Strange will implement a multi-touch attribution model using market leading search technology provider Kenshoo to not only maximise return on investment but also provide deeper insight into individual keyword values. The paid search activity will capture all stages, channels and user interactions in the consumer buying process to deliver more value and insight into the brand’s marketing activity.
We’re excited to have been appointed by SuperGroup as both Superdry and Cult are brands whose growth we’ve followed with interest for years. And it’s always great to work with clients who share our passion for digital marketing.