Superdry Chooses Strange For PPC
Director
Strange has won the PPC marketing account for international fashion company SuperGroup UK, delivering PPC strategies for top brands Superdry and Cult to maximise ROI.
Strange will implement a multi-touch attribution model using market leading search technology provider Kenshoo to not only maximise return on investment but also provide deeper insight into individual keyword values. The paid search activity will capture all stages, channels and user interactions in the consumer buying process to deliver more value and insight into the brand’s marketing activity. We’re excited to have been appointed by SuperGroup as both Superdry and Cult are brands whose growth we’ve followed with interest for years. And it’s always great to work with clients who share our passion for digital marketing.
About the author
Jon Boston is Co-Founder and Technical Director of Strange, a digital marketing and web development agency based in Bournemouth and Bristol. He has spent more than 25 years building, replatforming and optimising commercial websites for charities, B2B and professional services, and direct-to-consumer brands across the UK. He writes about web performance, platform decisions and the disciplines that make websites earn their place.
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