T-Mobile ‘Double It’ Website Launch
By Paul Honey
Strange has launched a website to support T-Mobile by rewarding their customers with a variety of offers, prizes and competitions across an eight-week period to support the ‘Double it’ campaign.
Promoted to young adults across TV, Radio and digital channels, the website is the focal point of the campaign, where customers are given £10 free credit at the weekend when they top up £10 or more during the week. The site gives customers extras like special offers, discounts and competition prizes, as well as including a dedicated VIP access area with exclusive competitions to existing T-Mobile customers, useful tips on going out, and polls for users to vote on.
Customers are incentivised to return to the site throughout the eight-week campaign, through regular updates implemented by Strange to reflect one of eight themes: Money, Going out, Music, Fashion, Holidays, Weekends, Mates, and Dating.