Ecommerce and direct-to-consumer brands
25 years of building, replatforming and growing stores for B2C brands. Today on Shopify, with the discipline most agencies skip.
E-commerce that earns its margin.
E-commerce has one job: convert paid and organic traffic into profitable orders, repeatably. Everything else exists to serve that job: the design, the platform, the imagery, the copy, the campaigns. We've spent a long time getting clear about which decisions move the margin and which ones just look like progress.
We've built stores on our own proprietary applications and Magento for years, run them under heavy paid media for years, and now build and run new stores on Shopify. The platform thinking has moved on. The discipline that decides whether a store actually grows hasn't. CRO, tracking, performance, content, paid media, retention and the integrations that hold the back-end together. That's the work that pays back.
What D2C brands need from a digital partner
- A partner who treats margin as the metric, not just revenue.
- Senior performance-marketing thinking, not just store-build capacity.
- Tracking and consent that holds up to your paid media team's expectations.
- Replatform experience for the day Magento or your custom build stops earning its keep.
- The integration work that turns a storefront into an operation: ERP, OMS, 3PL, subscription, loyalty, reviews, marketing automation.
- A team that stays around after launch and treats post-launch as where the work starts.
What we deliver
- New D2C Shopify builds. Custom themes, custom sections, headless where it earns its keep. Built for the marketing team that will run them day-to-day.
- Magento to Shopify replatforms. Catalogue, content, customer, order history and SEO migration handled properly. URLs, redirects and structured data treated as launch-critical.
- Shopify Plus enterprise builds. Multi-store, B2B, multi-currency, complex tax, advanced checkout customisation.
- Performance and CRO programmes. Hypothesis-led experiments, properly instrumented, honestly measured.
- Tracking, consent and analytics. GA4, Consent Mode v2, server-side tagging where it earns its keep. The single highest-leverage work we do for most D2C clients.
- Paid media and content programmes. Working with your in-house team or alongside your other agencies. Google, Meta, TikTok, programmatic.
Ecommerce clients
Where most D2C stores leak money
The leaks are rarely in the theme. They sit in:
- Tracking that's silently miscounting conversions, costing the paid media team data and the bidding algorithms accuracy.
- Consent Mode v2 misconfigured, degrading conversion data and quietly dropping ROAS.
- Third-party scripts dragging Core Web Vitals down and conversion with them.
- A checkout that hasn't been tested on real customer journeys in over a year.
- A product detail page that hasn't been A/B tested at all.
- A marketing stack stitched together rather than designed.
We fix these. They're where most of the upside sits in any post-launch store.
What it looks like in practice
When clients come to us for e-commerce work
- A new D2C launch where the brief is "ship fast, but build it properly."
- A Magento, BigCommerce or custom store where the cost-to-maintain has tipped the replatform decision.
- A Shopify store that launched well but has plateaued, and needs senior CRO, tracking and performance attention.
- An enterprise replatform onto Shopify Plus, with serious integrations and operational requirements.
- An in-house e-commerce team that wants a senior technical and performance partner alongside them.
Common questions
Can you handle a Magento migration without breaking SEO? Yes. URL mapping, structured data, content migration, redirect logic and SEO QA are all part of how we scope a replatform, not optional extras.
Do you handle paid media as well as the store itself? Yes, either as the lead agency or alongside your existing paid media team. Most D2C performance problems are joins between the store, the tracking and the paid media setup, so working across all three usually pays back.
Will my marketing team be able to run the store day-to-day? That's the standard. We build sections and content models the marketing team owns, not just dev-only configurations.
Do you handle ongoing performance and CRO programmes? Yes. Most of our e-commerce relationships run beyond launch into ongoing performance work.
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Let's chat. Tell us a bit about your project.
If you prefer to speak with someone, call 01202 203160 or if you'd like to book a 30 min meeting to see if we can help just let us know and we'll arrange a call with one of our Directors.