Ecommerce and direct-to-consumer brands
25 years of building, replatforming and growing stores for B2C brands. Today on Shopify, with the discipline most agencies skip.
E-commerce that earns its margin.
E-commerce has one job: convert paid and organic traffic into profitable orders, repeatably. Everything else exists to serve that job: the design, the platform, the imagery, the copy, the campaigns. We've spent a long time getting clear about which decisions move the margin and which ones just look like progress.
We've built stores on our own proprietary applications and Magento for years, run them under heavy paid media for years, and now build and run new stores on Shopify. The platform thinking has moved on. The discipline that decides whether a store actually grows hasn't. CRO, tracking, performance, content, paid media, retention and the integrations that hold the back-end together. That's the work that pays back.
What we deliver
New D2C Shopify builds
Custom themes, custom sections, headless where it earns its keep. Built for the marketing team that will run them day-to-day.
Magento to Shopify replatforms
Catalogue, content, customer, order history and SEO migration handled properly. URLs, redirects and structured data treated as launch-critical.
Shopify Plus enterprise builds
Multi-store, B2B, multi-currency, complex tax, advanced checkout customisation.
Performance and CRO programmes
Hypothesis-led experiments, properly instrumented, honestly measured.
Tracking, consent and analytics
GA4, Consent Mode v2, server-side tagging where it earns its keep. The single highest-leverage work we do for most D2C clients.
Paid media and content programmes
Working with your in-house team or alongside your other agencies. Google, Meta, TikTok, programmatic.
Ecommerce experience
What D2C brands need from a digital partner
- A partner who treats margin as the metric, not just revenue.
- Senior performance-marketing thinking, not just store-build capacity.
- Tracking and consent that holds up to your paid media team's expectations.
- Replatform experience for the day Magento or your custom build stops earning its keep.
- The integration work that turns a storefront into an operation: ERP, OMS, 3PL, subscription, loyalty, reviews, marketing automation.
- A team that stays around after launch and treats post-launch as where the work starts.
Where most D2C stores leak money
The leaks are rarely in the theme. They sit in:
- Tracking that's silently miscounting conversions, costing the paid media team data and the bidding algorithms accuracy.
- Consent Mode v2 misconfigured, degrading conversion data and quietly dropping ROAS.
- Third-party scripts dragging Core Web Vitals down and conversion with them.
- A checkout that hasn't been tested on real customer journeys in over a year.
- A product detail page that hasn't been A/B tested at all.
- A marketing stack stitched together rather than designed.
We fix these. They're where most of the upside sits in any post-launch store.
What it looks like in practice
When clients come to us for e-commerce work
- A new D2C launch where the brief is "ship fast, but build it properly."
- A Magento, BigCommerce or custom store where the cost-to-maintain has tipped the replatform decision.
- A Shopify store that launched well but has plateaued, and needs senior CRO, tracking and performance attention.
- An enterprise replatform onto Shopify Plus, with serious integrations and operational requirements.
- An in-house e-commerce team that wants a senior technical and performance partner alongside them.
Digital marketing services
Working backwards from your business objectives, we help plan digital strategies and manage campaigns that deliver true business value. We work across Google, Facebook, Microsoft, Instagram, LinkedIn, TikTok and programatic networks.
Google and Microsoft ads
As a Google partner, we’re specialists in all of Google’s channels and campaign types. We also have access to Google’s beta programs.
Paid and Organic Social Marketing
Facebook, Instagram, LinkedIn, TikTok, Pinterest…The question really is…where are your customers and what’s your objective?
Search Engine Optimisation
Whether you need a strategy discussion, onsite or offsite audits, a content gap analysis or content production, we’re ready to help.
Web development services
We build websites that pay back. We’re not tied to one platform. What matters is whether the site moves the metric you care about.
Performance and conversion
Discovery, UX, CRO, A/B testing and Core Web Vitals. Where your site is leaking customers and how to fix it, with the testing to prove it worked.
Platform and build
Shopify, WordPress and Drupal builds, replatforms and ongoing development. Headless front-ends where they add value, classic stacks where they don't.
Tracking, consent and eCRM
GA4, server-side tagging, Consent Mode v2, accessibility, and the customer-data plumbing that lets your marketing actually work. Often overlooked, usually the bit that's broken.
Shopify development
Ecommerce that ships fast and pays back. Theme builds, custom storefronts, and the integration work that turns traffic into orders.
WordPress development
Often the right answer when content velocity and speed-to-launch matter most. Easy for your team to update, flexible enough to grow with you.
Drupal development
Our pick when content gets complex, governance is real, and one site won’t cut it. Multi-site, multi-language, structured editorial, tight permissions. Drupal earns its keep where lighter platforms run out of room. We’re a Drupal Association Organisation Member.
Common questions
Can you handle a Magento migration without breaking SEO? Yes. URL mapping, structured data, content migration, redirect logic and SEO QA are all part of how we scope a replatform, not optional extras.
Do you handle paid media as well as the store itself? Yes, either as the lead agency or alongside your existing paid media team. Most D2C performance problems are joins between the store, the tracking and the paid media setup, so working across all three usually pays back.
Will my marketing team be able to run the store day-to-day? That's the standard. We build sections and content models the marketing team owns, not just dev-only configurations.
Do you handle ongoing performance and CRO programmes? Yes. Most of our e-commerce relationships run beyond launch into ongoing performance work.
Case studies
Our case studies provide high level insights about the challenges we’ve solved for our clients. But as with many things, the detail is much more interesting, so please get in touch to find out about how we could start delivering for you.
Avery WePrint - Content Strategy
We were tasked to increase revenue from new and returning customers by delivering a content strategy with objectives to improve SEO for article pages and produce engaging content to link to from their emails.
SEA LIFE Creates a Splash with Facebook
It’s always going to be an interesting challenge when Europe’s largest entertainments company asks you if you can overhaul their Facebook strategy.
Attraction Marketing Using Google
Brunel’s SS Great Britain is Bristol’s number one visitor attraction and a top 10 UK museum (TripAdvisor 2022). It is home to the world’s first great ocean liner, the SS Great Britain, the Being Brunel museum, and the Brunel Institute, which houses one of the world’s finest maritime and Brunel collections. The charity that manages and maintains Brunel’s SS Great Britain and collections is the SS Great Britain Trust.
Charles Stanley Direct PPC
Charles Stanley set us the challenge of delivering improved performance from their PPC campaigns. In a highly regulated industry, with multiple stakeholders to govern marketing activities and an ever changing market, the brief called for exceptionally high levels of service, reporting and flexibility.
