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As we head into the business end of Q4, it’s more important than ever to get better performance from your digital marketing campaigns. One way to do that is through utilising Performance Max campaigns and especially the new features.

As a Drupal Association Organisation Member, we’ve been proud supporters of Drupal for many years and Drupal is our go to CMS for many of our web development clients. When new Drupal releases launch, we’re often busy helping clients plan their upgrade path and with Drupal 10 launching in December, it’s a busy end to the year for our web development teams.

If you’ve ever wanted to look at what ads brands have live on Google but know that conducting search after search will never give you the full picture, you’re going to want to read this.

Consumer expectations are higher than ever before; increased mobile adoption has conditioned consumers to turn to their mobile devices for instantaneous information, often while they’re multitasking. Increasingly, consumers are using voice searches on their smartphones, smart speakers, smart TVs, cars, wearables, and other connectable devices to ask for digital assistance in I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy micro-moments.

With Google automatically upgrading Smart Shopping campaigns to Performance Max, it’s more important than ever to ask what is Performance Max and should my business use it?

As businesses begin to bounce back following the coronavirus pandemic, it is more important than ever to start looking towards the future. And for us, there’s no better place to begin than with how we run our agency.

The modern digital business is faced with new challenges to understand the complex journeys of their customers, all while prioritising user privacy.Google Analytics 4 was introduced two and a half years ago to help businesses succeed in the ever-changing world of digital marketing. The newest update, now available for all users has machine learning technology built in so you can find new insights and it’s built to keep up with the ever evolving digital ecosystem.

We love great tech at Strange and Gatsby is no exception. Gatsby is a React-based framework and data layer that allows developers to create fast, secure, and powerful websites by allowing easy integration of different content, APIs, and services into a single online experience.

Here’s three reasons why we think Gatsby is set to become one of the leading web dev frameworks.

Starting 30 June 2022, you’ll no longer be able to create or edit expanded text ads and we encourage transitioning any existing campaign(s) to take full advantage of the new responsive search ads format now so that you can still make use of all of Google Ads features.

Although we’re well into the digital age, it can be surprising how many organisations have yet to embrace the full potential of digital. Most will have incorporated digital in some way, a PPC campaign here and a new website there, but the greatest benefits will be found by embracing technology to permeate through all operations.

Whether your business is continuing as usual, adjusting your offering, or ceasing to trade for a period of time, in the current climate it is important to continue to put your customer first when planning your campaigns. Make sure they can easily access information about your business and are exposed to positive messages from your brand in these uncertain times.