News and views
3 New Google Discovery Ad Features To Help You Bolster Engagement & Conversions
Initially launched in 2019, Google Discovery ads were designed to provide...
4 reasons you need a content series as part of your Travel Marketing strategy
A content series is a sequence of related content around a key topic; each...
Performance Max new features
As we head into the business end of Q4, it’s more important than ever to get better performance from your digital marketing campaigns. One way to do that is through utilising Performance Max campaigns and especially the new features.
Our commitment to supporting Drupal and Drupal 10
As a Drupal Association Organisation Member, we’ve been proud supporters of Drupal for many years and Drupal is our go to CMS for many of our web development clients. When new Drupal releases launch, we’re often busy helping clients plan their upgrade path and with Drupal 10 launching in December, it’s a busy end to the year for our web development teams.
How to see your competitor's Google ads for free
If you’ve ever wanted to look at what ads brands have live on Google but know that conducting search after search will never give you the full picture, you’re going to want to read this.
3 things you need to know about voice search
Consumer expectations are higher than ever before; increased mobile adoption has conditioned consumers to turn to their mobile devices for instantaneous information, often while they’re multitasking. Increasingly, consumers are using voice searches on their smartphones, smart speakers, smart TVs, cars, wearables, and other connectable devices to ask for digital assistance in I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy micro-moments.
Performance Max explained
With Google automatically upgrading Smart Shopping campaigns to Performance Max, it’s more important than ever to ask what is Performance Max and should my business use it?
Why we made three important changes
As businesses begin to bounce back following the coronavirus pandemic, it is more important than ever to start looking towards the future. And for us, there’s no better place to begin than with how we run our agency.
Google Analytics 4 – time to upgrade
The modern digital business is faced with new challenges to understand the complex journeys of their customers, all while prioritising user privacy.Google Analytics 4 was introduced two and a half years ago to help businesses succeed in the ever-changing world of digital marketing. The newest update, now available for all users has machine learning technology built in so you can find new insights and it’s built to keep up with the ever evolving digital ecosystem.
3 reasons why Gatsby is great
We love great tech at Strange and Gatsby is no exception. Gatsby is a React-based framework and data layer that allows developers to create fast, secure, and powerful websites by allowing easy integration of different content, APIs, and services into a single online experience.
Here’s three reasons why we think Gatsby is set to become one of the leading web dev frameworks.
Responsive Search Ads: What you need to know
Starting 30 June 2022, you’ll no longer be able to create or edit expanded text ads and we encourage transitioning any existing campaign(s) to take full advantage of the new responsive search ads format now so that you can still make use of all of Google Ads features.
Three must-haves for digital transformation
Although we’re well into the digital age, it can be surprising how many organisations have yet to embrace the full potential of digital. Most will have incorporated digital in some way, a PPC campaign here and a new website there, but the greatest benefits will be found by embracing technology to permeate through all operations.
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Attraction Marketing Using Google
Brunel’s SS Great Britain is Bristol’s number one visitor attraction and a top 10 UK museum (TripAdvisor 2022). It is home to the world’s first great ocean liner, the SS Great Britain, the Being Brunel museum, and the Brunel Institute, which houses one of the world’s finest maritime and Brunel collections. The charity that manages and maintains Brunel’s SS Great Britain and collections is the SS Great Britain Trust.
Charles Stanley Direct PPC
Charles Stanley set us the challenge of delivering improved performance from their PPC campaigns. In a highly regulated industry, with multiple stakeholders to govern marketing activities and an ever changing market, the brief called for exceptionally high levels of service, reporting and flexibility.
Avery WePrint – Content Strategy
We were tasked to increase revenue from new and returning customers by delivering a content strategy with objectives to improve SEO for article pages and produce engaging content to link to from their emails..
Google Grant PPC Management
Digital Marketing: Google Grant PPC Management IntroductionThe Centre for Ageing Better is an independent charitable foundation, funded by The National Lottery Community Fund. It creates change in policy and practice informed by evidence and works with partners across...
Legoland Discovery Centre Launch Campaign
We were delighted to win the brief to help Merlin Entertainments’ launch Legoland Discovery Centre, Birmingham.
The ultimate indoor playground was the second to be built in the UK and opened just outside the centre of Birmingham.
SEO and Social Success for Holiday France Direct
Like many businesses, Holiday France Direct wanted to increase the number of visitors to their website from non-paid traffic and increase their social reach and engagement. They came to us with a brief to upgrade their website and to run a programme of monthly SEO and Social activity.
Blackpool Has it All
We love working in travel and tourism. So we were thrilled when the UK’s top beach resort asked us to plan and deliver the digital marketing for their 2018, 2019 and 2021 destination marketing campaigns.
Post Pandemic Pickup
As global travel markets opened up following the COVID-19 pandemic, we supported a valued client with a range of (very flexible) PPC and social marketing services to help their business rebound.
SEA LIFE Creates a Splash with Facebook
It’s always going to be an interesting challenge when Europe’s largest entertainments company asks you if you can overhaul their Facebook strategy