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In May, Microsoft Ads launched a significant update to its Universal Event...
Initially launched in 2019, Google Discovery ads were designed to provide...
A content series is a sequence of related content around a key topic; each...
As we head into the business end of Q4, it’s more important than ever to get better performance from your digital marketing campaigns. One way to do that is through utilising Performance Max campaigns and especially the new features.
As a Drupal Association Organisation Member, we’ve been proud supporters of Drupal for many years and Drupal is our go to CMS for many of our web development clients. When new Drupal releases launch, we’re often busy helping clients plan their upgrade path and with Drupal 10 launching in December, it’s a busy end to the year for our web development teams.
If you’ve ever wanted to look at what ads brands have live on Google but know that conducting search after search will never give you the full picture, you’re going to want to read this.
Consumer expectations are higher than ever before; increased mobile adoption has conditioned consumers to turn to their mobile devices for instantaneous information, often while they’re multitasking. Increasingly, consumers are using voice searches on their smartphones, smart speakers, smart TVs, cars, wearables, and other connectable devices to ask for digital assistance in I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy micro-moments.
With Google automatically upgrading Smart Shopping campaigns to Performance Max, it’s more important than ever to ask what is Performance Max and should my business use it?
As businesses begin to bounce back following the coronavirus pandemic, it is more important than ever to start looking towards the future. And for us, there’s no better place to begin than with how we run our agency.
The modern digital business is faced with new challenges to understand the complex journeys of their customers, all while prioritising user privacy.Google Analytics 4 was introduced two and a half years ago to help businesses succeed in the ever-changing world of digital marketing. The newest update, now available for all users has machine learning technology built in so you can find new insights and it’s built to keep up with the ever evolving digital ecosystem.
We love great tech at Strange and Gatsby is no exception. Gatsby is a React-based framework and data layer that allows developers to create fast, secure, and powerful websites by allowing easy integration of different content, APIs, and services into a single online experience.
Here’s three reasons why we think Gatsby is set to become one of the leading web dev frameworks.
Starting 30 June 2022, you’ll no longer be able to create or edit expanded text ads and we encourage transitioning any existing campaign(s) to take full advantage of the new responsive search ads format now so that you can still make use of all of Google Ads features.
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Brunel’s SS Great Britain is Bristol’s number one visitor attraction and a top 10 UK museum (TripAdvisor 2022). It is home to the world’s first great ocean liner, the SS Great Britain, the Being Brunel museum, and the Brunel Institute, which houses one of the world’s finest maritime and Brunel collections. The charity that manages and maintains Brunel’s SS Great Britain and collections is the SS Great Britain Trust.
Charles Stanley set us the challenge of delivering improved performance from their PPC campaigns. In a highly regulated industry, with multiple stakeholders to govern marketing activities and an ever changing market, the brief called for exceptionally high levels of service, reporting and flexibility.
We were tasked to increase revenue from new and returning customers by delivering a content strategy with objectives to improve SEO for article pages and produce engaging content to link to from their emails..
Digital Marketing: Google Grant PPC Management IntroductionThe Centre for Ageing Better is an independent charitable foundation, funded by The National Lottery Community Fund. It creates change in policy and practice informed by evidence and works with partners across...
We were delighted to win the brief to help Merlin Entertainments’ launch Legoland Discovery Centre, Birmingham.
The ultimate indoor playground was the second to be built in the UK and opened just outside the centre of Birmingham.
Like many businesses, Holiday France Direct wanted to increase the number of visitors to their website from non-paid traffic and increase their social reach and engagement. They came to us with a brief to upgrade their website and to run a programme of monthly SEO and Social activity.
We love working in travel and tourism. So we were thrilled when the UK’s top beach resort asked us to plan and deliver the digital marketing for their 2018, 2019 and 2021 destination marketing campaigns.
As global travel markets opened up following the COVID-19 pandemic, we supported a valued client with a range of (very flexible) PPC and social marketing services to help their business rebound.
It’s always going to be an interesting challenge when Europe’s largest entertainments company asks you if you can overhaul their Facebook strategy